5 Steps to more productive client and agency relationships
There is a time when every relationship needs more than just great sex and spontaneity to survive. It’s no different for the relationship between marketers and their agencies; except for the sex bit perhaps? In pursuit of settling more quickly into a productive working relationship both parties need to identify and work through the things that unsettle relationships be they: a new client win, dreaded agency reviews, the introduction of new account staff or procurement governa