How do you realise value as an EXPO exhibitor?
Ahead of your tradeshow EXPO attendance, consider face-to-face conversations with prospects as paramount to generate qualified leads.
Oftentimes, with some limitations on floorspace and an EXPO environment demanding your full attention, it’s a challenge to engage more meaningfully leaving sales leads largely unqualified and dwindling.
Critical to success is a thorough understanding of the audience.
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We recognise that many EXPO attendees are largely at the very start of their buying journeys or simply ‘browsing’ and that sales conversations might feel overwhelming further reducing levels of engagement.
Crucially however, this is an opportunity to unearth more insights about the audience and provide a sales team with rich data that leading to better conversions.
Working with leading SaaS provider Causeway, we presented the team at with an exhibit design incorporating a new tablet-based app experience and explained how this would re-engage audiences with familiar, interactive technology.
We set out to develop a user journey that would guide attendees through a series of on-screen interactions and storytelling in a test to learn ‘How Digital Are You?’ and achieving a percentage weighting.
We worked closely with the Causeway team to develop content and precisely define the required user data for valuable sales qualified leads.
By focusing Causeway’s brand experience on table-top tablets we were able to significantly increase on-stand visitors and face-to-face conversations whilst capturing data through an informative user journey.
During this inaugural trade event, Causeway generated more than 800 SQLs in less than two days leading to a £1m new business RFP and gained valuable user insights including ‘current business priorities’ through to a ‘How Digital Are You?’ percentage weighting - invaluable insight for sales follow up conversations.
