Updated: Jul 15, 2020
Anyone who had events as part of their marketing activity for 2020 has had to re-think their strategy over the past few months.
We're intrigued by this mega shift in approach so we decided to invite a few people we know to chat with us informally about their experiences over a series of webinars.
What was the thought process behind revising their plans?
What did they actually do?
How are they measuring success?
How do they see the future in marketing?
In our conversation, we unearth a few pearls of wisdom that will educate, inform and inspire you.
In this webinar we chat to Nick Laurence Senior Director, EMEA Marketing at Hitachi Vantara as he shifts strategy from face to face to virtual for the foreseeable future.
This is part 1 of a two part session. Part 2 can be viewed below.