© 2018 ten thousand hours

Ten Thousand Hours reveal global brand identity, IT innovation and solutions to EMEA Partners

INDUSTRY: ENTERPRISE TECHNOLOGY SOLUTIONS

Exciting times for our client, the world’s leader in enterprise technology solutions.  Autumn 2017, Las Vegas NV heralded the launch of a new global brand combining, for the first time, analytics, technology and software expertise, strengthening its position as the leading global solutions provider.

 

The EMEA Partner Forum, London 2017 would be the ideal platform to engage best-in-class partners from across Europe in dialogue, immersive theatre and interactive technology and deliver key messaging from Las Vegas to an expectant European partner audience.

 

As the trusted event creative and logistics partner, Ten Thousand Hours was appointed as the lead agency to consolidate exhibition, audio-visual and event venue providers. One simplified event solution.

 

Timely communications with invitees would ensure all rooming, travel and logistical requirements were handled expertly, leading to highest response and attendance rate recorded for this event.  All event production design and operation was led by Ten Thousand Hours working with leading partners to ensure vibrant brand staging, crystal clear screen presentations, interactive product exhibits and an immersive sensory theatre engaged attendees throughout the event.

 

In addition to the outstanding care and attention within the venue, we achieved equally unique, and concurrent, dining experiences at London’s most exclusive destinations for EMEA Partner Forum attendees.

 

Combined with EMEA Partner Forum, our client marketing team would continue to host partners, analysts and the media travelling across Europe by plane, train and automobile over 7 days; so we asked them to capture their experiences on video, editing into one extraordinary account of what it takes to launch a new global brand across Europe.