"It is widely acknowledged that most of the harm associated with conventional cigarettes is caused by the toxicants in some produced by the burning of tobacco.  British American Tobacco (BAT) is dedicated to developing alternative tobacco products that don’t burn tobacco."

Our proposal of an app was immediately welcomed; it seemed fitting to move from printed publications at a time the business was transitioning from a tobacco company to a technology company.  The flexibility of a web app (opposed to a native ‘downloaded’ app) would ensure that, subject to an internet connection, users could simply access and navigate content with the added advantage of new, updated product and research content added without the need for users to re-download replacement app content – a critical advantage to BAT who have ambitious plans to expand NGPs and research findings.

 

Ten Thousand Hours managed in full the design, development and content input for the app, seamlessly applied to desktop, tablet and mobile devices.  Designed around a content management system, this gives BAT the flexibility to amend and add new content with ease.

Users access scientific research content and test results displayed in short form text, infographic style for simplicity and accompanying images and video.

 

In 2019, the web app was launched to BAT globally providing a market-first research tool to lead conversations and strengthen BAT’s commitment to research and development communications.