Solution

Our solution for Nutanix was ultimately based on two key deliverables: strategy, as well as creative content.

After reviewing past campaigns and collateral — both from Nutanix as well as their reseller channel — we spent time researching their target audience and getting to the core of what kind of language, and tone, would appeal to them. These insights allowed us to get a better understanding of what approach would elicit the best results for all parties.

Based on these insights, we produced a series of campaign concepts that took elements of the original tongue-in-cheek approach and intellectualised the messaging, so that it was much more appealing to their target audience. These concepts could then be used by the various reseller channels to more effectively engage C-level professionals and create conversations around their business objectives and goals — generating stronger leads. 

We also developed a set of tools and assets, including infographics and statistical graphics, that the reseller channel could use across platforms when required — from internal presentations to virtual events and webinars, or as part of documents like whitepapers. By reimagining this toolkit, we could generate better, and more consistent, outward communications at all levels.