Solution

It was important for us to be really clear from the beginning that we shouldn’t try to replicate a physical event virtually. What we really needed to do was define the key elements (functional and emotive) TOPdesk wanted to include and then build out a programme that would achieve this.

We started by looking at the session times. No presentation was to be longer than 10 minutes in duration followed by time for live Q&A and polling. We then looked at the format of each presentation; rather than ‘straight to camera’ pieces could we mix up presentation styles to keep the audience engaged; we introduced gaming elements, fireside chats, panel debates and pre-recorded animations to provide a varied and entertaining programme. And we reduced the two-day programme down to a half day.

Once the programme was designed and agreed we then created a Kick Off identity to run through all pre/post event communications and during the event in the form of emails, gifs, bumper stings and presentation formats.

Using our exclusive remote record software we were able to film presenters in their home, office or on location in Brazil(!), then take the recorded footage and apply motion graphics to bring each presentation to life. Where teams preferred not to present, our animation team worked with them to script and storyboard animated content which was then produced for the event. The logistics team also sent out to each attendee three different packages to be opened at set points within the programme. Each item was integral to a specific section of the programme and created a sense of togetherness across the team.

On the day of the event, the Ten Thousand Hours team were in place to produce and delivered the whole event live.