How embracing creativity led to whopping success
Burger King announced as Cannes Lions Creative Marketer of the Year. I’ve just read on Creativepool that The Cannes Lions International Festival of Creativity has announced Burger King as the Creative Marketer of the Year. But this isn’t overnight success for Burger King. They’ve been sweeping up at Cannes for years; creative marketing practice is within its DNA. This element is vital, not only to nurture a productive culture within but also to strengthen relationships with a