Maybe it's time to quit doing the same thing with your events?
The creation of impactful and meaningful events is becoming increasingly important, but how often do you get the full and detailed brief that’s needed to really make an impact? Most event briefs are focused on delivery tactics (location, dates, meeting space) and not strategy. But there is much more involved in putting an event together – no matter what size, scale or shape it takes. Key messaging, identity, engagement, feedback, measurement, etc. And all of these areas shoul