The creation of impactful and meaningful events is becoming increasingly important, but how often do you get the full and detailed brief that’s needed to really make an impact? Most event briefs are focused on delivery tactics (location, dates, meeting space) and not strategy. But there is much more involved in putting an event together – no matter what size, scale or shape it takes. Key messaging, identity, engagement, feedback, measurement, etc. And all of these areas shoul

There is a time when every relationship needs more than just great sex and spontaneity to survive. It’s no different for the relationship between marketers and their agencies; except for the sex bit perhaps? In pursuit of settling more quickly into a productive working relationship both parties need to identify and work through the things that unsettle relationships be they: a new client win, dreaded agency reviews, the introduction of new account staff or procurement governa