I don’t have children, but I used to be one and some would say I still am one; yeh yeh grow up. Dom, my business partner does, and the other day he mentioned to me that he was due to attend an ‘observation hour’ at his daughter’s school. I had never heard of this before, but essentially it is an hour when parents get to sit with their children during lesson time and observe their engagement, interaction and performance. Now when I was a small human (some would say I still am)

There is a time when every relationship needs more than just great sex and spontaneity to survive. It’s no different for the relationship between marketers and their agencies; except for the sex bit perhaps? In pursuit of settling more quickly into a productive working relationship both parties need to identify and work through the things that unsettle relationships be they: a new client win, dreaded agency reviews, the introduction of new account staff or procurement governa