Over the years we have seen many leading agencies ‘productise’ their creative offering. Distilling what they do into a process – and as such, implying that anyone can just follow that process and create an amazing event. But creativity isn’t like that. I believe that everyone can be creative, it’s not reserved for the monocled, curly moustached ‘quirky’ individuals in Shoreditch. It’s not a dark art that only the trendiest ad agencies are privy to. And it’s not about design a