The pitfalls of standing still
"Nobody ever got fired for doing the same as last year." Everything you do must be geared towards continuous improvement. The marketing world, in common with other fast-growing business sectors, is evolving rapidly. New technologies are leading to new products and services creating new demands from customers. The way you market new products and services has in turn created demand for new ideas and the hunt for new technologies to supply them. If you don’t understand the chang